Learn How We Grew Thepcdoctors.com.au Organic Leads By 765%

National seo campaign case study

SEO campaign goals

Decrease cost per lead
Increase organic traffic
Improve search visibility
Increase lead volume

1: Decrease cost per lead

2: Increase organic traffic volume

3: Improve search engine visibility for high converting phrases

4: Increase the number of leads for all major capital cities

Industry Insights: Computer Repair Services in Australia

The computer repair and IT support services industry in Australia plays a vital role in keeping businesses, homes, and organisations running smoothly in an increasingly digital world.

Industry Revenue

In 2025, Australia’s computer and electronic equipment repair services industry is estimated to generate approximately $2.2 billion in annual revenue. This figure has remained relatively steady over the past five years, despite rapid technological advancements and a shift toward device replacement over repair in some sectors. However, strong demand for IT support, cybersecurity, and maintenance services continues to underpin the industry’s stability.

Number of Businesses

There are currently around 5,600 businesses operating in the computer and IT support services sector across Australia. These range from sole traders and small local shops to larger national service providers like ThePCDoctor.com.au. While competition is strong in metropolitan areas, there remains significant opportunity for trusted brands to dominate niche markets and build customer loyalty through national SEO and digital strategies.

Employment Figures

The industry employs approximately 14,000 people nationwide, covering a wide range of roles from technicians and IT support specialists to customer service and administrative positions. Employment levels have remained resilient, reflecting the ongoing need for skilled support to service increasingly complex personal and business technology ecosystems.

Key Industry Trends

Shift to Remote Support: Businesses and individuals are increasingly seeking remote IT support solutions, a trend that has accelerated post-pandemic.
Cybersecurity Growth: With cyberattacks on the rise, computer repair businesses offering security audits and cybersecurity services are seeing increased demand.
Device Longevity Focus: In contrast to throwaway culture, many consumers and businesses are prioritising device repair over replacement due to rising costs and sustainability concerns.
Brand Trust Matters: Reviews, testimonials, and online presence are more critical than ever, making SEO a high-impact investment for companies aiming to build trust and acquire new customers nationally.

Opportunities in National SEO

Given the fragmented nature of the industry and the high customer lifetime value (especially for ongoing IT support contracts), strategic SEO campaigns provide a major opportunity for growth. Targeting high-intent search terms across all states and capital cities allows companies like ThePCDoctor.com.au to outperform smaller, local-only competitors and establish a strong national footprint.

Campaign overview

Who was the client?

Founded with the unwavering goal of delivering top-quality computer support, The Original PC Doctor has been proudly serving Australians for over two decades. Backed by a highly professional team, The Original PC Doctor offers a unique customer experience, providing expert support across the country. Since its establishment on April 5th, 2004, the company has built its reputation on a strong work ethic, delivering comprehensive services including customer support, hardware repairs, virus removal, and data recovery. Website: https://www.thepcdoctor.com.au/

What was their problem?

As one of Australia’s first national computer repair companies, The Original PC Doctor quickly established a strong online presence in 2004, ahead of many competitors. By 2015, founder John P. saw competition surge, with the website becoming lost among hundreds of new entrants. It was time to reclaim lost traffic and rebuild their digital dominance. At the same time, their main lead source, Google Ads, was becoming increasingly expensive, with cost-per-click rates rising by 25% to 50% annually. To sustain growth, they also needed to boost lead generation in each capital city to support newly expanded local teams.

Our solution

To boost free lead generation and reduce reliance on paid advertising, SEO best practices were implemented. This included improving website navigation and speed, creating informative and shareable content, enhancing AdWords Quality Scores, building unique landing pages for each capital city, developing relationships with high-quality websites, and executing targeted content marketing campaigns.

Why this solution?

This digital marketing strategy was chosen to grow Thepcdoctor.com.au’s volume of free, organic leads. By strengthening search engine rankings, the business could reduce its reliance on paid channels like radio and AdWords, ultimately lowering advertising costs and increasing overall profitability.

Solution compounding effect

Increasing the number of high-quality links to Thepcdoctor.com.au drives more referral traffic and attracts new customers. As trust with search engines grows, site quality scores improve, lowering advertising costs. At the same time, higher trust boosts organic rankings for targeted keywords, delivering a steady increase in free, high-intent leads.

Featured digital PR & content marketing

Content marketing and digital PR together create a powerful force that builds brand authority, earns trust, drives organic growth, and amplifies visibility across both search engines and influential media platforms.